Data center costs hinge on managing IT power consumption, says BroadGroup Report

Tekrati - Posted on: 24-09-2007

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IT power costs will become the single most important factor in data center operating costs if nothing is done, according to the BroadGroup second annual Power and Cooling Survey 2007. For the moment however, the survey concludes that it is unlikely that a standard data center design will be able to improve on the 1 unit of power to 0.6 cooling ratio unless there is a change in technology.

BroadGroup is releasing its Power and Cooling Survey 2007 to coincide with the major international Power and Cooling conference taking place in London 4-5 October 2007. 

The report notes that since 2006, the incidence of carbon concerns has increased. A number of smaller providers have entered the market with a “carbon-neutral” data center offer as a form of differentiation. Data center companies who are making the carbon neutral factor a central part of their sales proposition include Carrier Neutral Data Centre provider Evoswitch in the Netherlands and managed service provider Centrinet’s Smart Bunker complex in the UK. 

However the main concern expressed across all companies surveyed is the soaring cost of energy and the reduction of energy usage and adoption of green policies is now a top priority in the IT environment. Yet what was once considered a solution, blade servers are typically running at below full capacity with no more than 20 blades being put into a rack due to the limitations of cooling in the data center. 

BroadGroup finds that new types of energy storage and power hold the promise of further efficiency gains once their commercial potential can be proven. 

About this study
The BroadGroup Power and Cooling Survey 2007 documents the most common actions used to create a greener data center facility today, and assesses an array of current and new power and cooling technologies. It captures the most important developments in progress, and provides useful summaries to support the formulation of management strategies.

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